Tom Peters

getting down to business

inspiration: Tom Peters

Why a company? Why WeDo Marriage® Limited? Because:

Companies get things done: Business is about more than generating ideas – it’s also about turning those ideas into a practical reality that makes a real difference to the real lives of real people.

Companies get things right: Offer customers a rubbish product or service and soon you will be without customers or a company. Offer something people want, however, and you have the basis for sustainable future.

There’s a lot to do, and we believe can reach our goals a whole lot faster – and make better decisions along the way – by operating as a business in a business-like way.

To Hell With Average:
"I love profit. I love obscene profit. Because then you can then hire the world's most fantastic people, and take the most extraordinary and interesting risks known to humankind."

From Business Should Be Energetic and Passionate by Tom Peters on YouTube.

Corporations are not responsible for all the world's problems, nor do they have the resources to solve them all... (But) a well-run company can have a greater impact on social good than any other institution or philanthropic organisation.
                                   (Michael Porter and Mark Kramer,
                                   Harvard Business Review, December 2006)

Towards Near-Zero Marriages

In business terms, marriage is a market between consumers (couples) and suppliers (providers of the ‘marriage product’).

Currently, the ‘marriage product’ is provided to consumers by the family law system, a state monopoly. And as you can see from the graph below, couples aren’t buying what the family law system is selling. In the UK, and elsewhere across the developed world, demand for family law-supplied marriage has collapsed by almost a half.

Marriage is doomed and will be virtually extinct within 30 years. Only one in five of long-term couples will be married by 2030, and at least eight in ten births will be outside marriage.
                         (Duncan White of Relate, Daily Mail, 20/04/2002)

Setting up Shop, Opening for Business

We’re not in the business of ‘reforming’ family law marriage. We are a business that will compete with the family law system in the marriage provision market.

We’re setting up shop next store and putting up a sign that says ‘Open for Business’. We’re confident that we can do a whole lot better.

Ultimately, our success will depend on our ability, in partnership with our specialist service providers, to offer a marriage to which couples will say ‘We do’.

We’re not in the business of ‘reforming’ family law marriage. We are a business that will compete with the family law system in the marriage supply market.

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“Just like the beating of our hearts, a steady rhythm of give and take is at the heart of every good relationship. When husbands and wives care enough to understand what makes the other tick, they can celebrate each other's individuality and build a marriage that lasts.”
– Florence Littauer,
 Personality Plus for Couples