
making meaning, building success
inspiration: Guy Kawasaki
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“As we try to make our partners more like us, we chip away at the foundations of our relationship.” – Paul and Barbara Tieger, Just Your Type |
Do you believe in your work? If not, why do it? If it’s routine or empty, or doesn’t challenge you to live up to your potential – then what’s the point?
Entrepreneurship:
"The first thing I learnt about entrepreneurship, sometimes the hard way, was that the core, the essence, of entrepreneurship is about making meaning."
From The Art of Start by Guy Kawasaki on YouTube.
In our view no one has better made the connection between work and motivation than Guy Kawasaki: entrepreneur, investment banker, venture capitalist and author.
The core of entrepreneurship is to make meaning. Those companies that are fundamentally founded to change the world – to make meaning – are the companies that make a difference, the companies that succeed.
So what is this ‘meaning’ all about then, Guy?
Making meaning is the most powerful motivator there is. (But) meaning is not about money, power, or prestige. It’s not even about creating a fun place to work.
Among the meanings of ‘meaning’ are: to make the world a better place; to increase the quality of life; to right a terrible wrong; and to prevent the end of something good.
Preventing the End of Something Good
Every survey and opinion poll tells us that today's couples still seek marriage. As an idea, a sought-after goal, marriage is not dead but is still very much alive.
| Marriage: Still as popular as ever | |||
|---|---|---|---|
| 68% | Proportion who choose ‘married with children’ as their preferred lifestyle choice. | 90% | Proportion of young people who want to marry at some point. |
| Family and Marriage Poll, Mori, Britain (1999) | People’s Lives in Britain Today, Opinion Research Business (2000) | ||
| 92% | Proportion of teens who ‘believe in marriage’. | 80% | Proportion who support tax breaks for married couples. |
| Online survey for the Bliss magazine, Britain (2004) | Centre for Social Justice Poll, Britain (2007) |
But the choices today's couples are making in their lives also tell us something else: they want marriage they just don’t want the only version of marriage that’s available from the only people who currently supply it: the family law system.
If marriage is to have a future then it can only be outside the family law system, for the past tells us that marriage certainly has no future within it. What is called family law has 'protected' marriage to death. Life will come back to marriage when couples are enabled to create marriages that are protected from the family law system.

about WeDo Marriage®
Empowering couples to design and fulfil their own personalised, commitment-focused marriage contracts.
new thinking, new marriage
Open your mind to what some innovative thinkers, writers, legal scholars and academics are saying about the future of marriage.
Google's Project 10 to 100
A call from Google for ideas to change the world. Read our submission about couple marriage and the benefits it will bring.
getting down to business
We're not in the business of 'reforming' state marriage. We are a business that will compete with the state in the marriage supply market.
innovation in relationships
Cohabitation – living together – was once merely non-marriage; now, through cohabitation contracts, it is a path to a new couple marriage.
state regulation not monopoly
Almost everything in the life works because contract law works. And marriage will come back to life when it works the way other things do.
making meaning
The core of entrepreneurship is to make meaning. Companies fundamentally founded for this purpose make a difference and succeed.
social enterprise
Social enterprises earn their income by providing products and services that benefit both consumers and the wider community too.
media page
News about WeDo Marriage Limited: an updated archive of our press releases, media interviews, blog reviews and articles.
contact us
Got a comment or a question about WeDo Marriage? We can't hear what you don't say.
Feel free to get in touch.
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“Believe me, it's not like we agreed on everything. But here's the thing. We loved, loved, loved each other so much when we were done answering the questions. WHETHER OR NOT WE AGREED WITH EACH OTHER. That was key. We felt so close.” – Susan Piver, The Hard Questions. |


